Founded in 1979, Eva's Esthetics is committed to creating the highest quality skin and body care products, designed to enhance and maintain every type of skin- regardless of gender, ethnicity, and condition.

For more than fifteen years, Eva Friederichs owned and operated a salon that catered to the most prestigious clientele of San Francisco 's East Bay communities. A familiar face in the industry, she was respected and acknowledged by her peers. Friederichs' leadership and personal pursuit of information focused on the histology of skin, and what keeps it looking and feeling better. Assisted by a dermatologist and formulation chemist, she created a unique line of skin and body care products, founding Eva's Esthetics. The line has since evolved, now including spa therapy, sun products, essential oils, and wax.

In 2000, Ms. Friederichs turned the presidency over to her daughter Lori Nestore. A gifted instructor, Lori began at Eva's Esthetics as the Educational Director, inspiring staff and students alike. Assisted by Vice President Lisa Nestore, she is now responsible for overseeing daily operations and the growth of this successful company. The focus is still on a commitment to high quality products that service a broad spectrum of multicultural clientele. With their combined business sense, Lori and Lisa aim to continue the saturation of Eva's Esthetics in the United States and international markets.

Ms. Friederichs continues to oversee product development, and other members of the family assist at tradeshows and in the retail division of the company. Truly “all in the family,” Eva's Esthetics ensures a commitment to excellence with a focus on unique products, supportive education, and exceptional customer service.